Brand names are like choosing the best and unique one for your kids. It will be a primary source of identification of services or products that the business caters to and so, a unique name will stand out from rest. In a way, trademark registration is boosting the brand value and its name and using a registered one for your business. Startups use few marks and it is identification for the company and helps in better reach among the target group in the market. It should impact customer experience and how easily they can identify the brand with help of the mark.
Protect the word marks first
When you use word marks, it is important to register a trademark online. The close enough marks can be deceptive and be confusing among the target audience when they are looking for the service or product that your business caters to. So, a unique word mark can make a difference in how you choose the trademark for your company.
Is the mark meeting USPTO rules?
It is important to go by US trademark rules and maintain it when choosing the right mark. It helps in quick identification of brands and keeps away from infringement problems in the market. No third party can use the mark in their business without consent of the mark’s original owner. This is where registration is a vital part to emphasize and get suitable results from it.
Correct choice of trademark
Yes, a trademark is an important thing to help target audience identity the brand service, but the name chosen should be a practical one. The name itself should suggest the category of service that the brand caters to. Try to give in thought and practical ideas in the mark and it is better to keep away from market before the use of mark or it is registered.
Protect the mark carefully
You should focus on protecting the mark if you wish to expand to the foreign markets. You have to opt for trademark registration between your country and the foreign trading market you are aiming for. Otherwise, you will end up risking the infringers, risk squatters, the local distributors and others. International protecting isn’t that expensive to have and so, one should not miss it. It shall give better protection to the brand and helps it stand out from the rest.
How trademark manage growth of your business?
The trademark protection is an important thing to maintain for the growth of your startup. It helps the organization to evolve and as you are connecting with new brands, service or product in the market, you should ensure that trademark portfolio give suitable coverage in the competitive market. This is useful both for short term and long-term growth and help in staying relevant in the market with unique mark that is registered. So, make sure to get it registered from a reliable source where you can get it done with help of attorneys.
Online Trademark Registration: Trademark a Name, Slogan and Logo 